The enchanting adventure of JONSEN ISLAND is rooted in a journey to Southern California, in Oceanside, at the vibrant heart of the seaside hustle and bustle. It is there that Thomas, eager for discovery, enters the den of a local shaper. On a vintage surfboard from the JONSEN FACTORY of 1973, he finds a treasure: an old sticker featuring an octopus, an enigmatic symbol bearing his mother's maiden name, "Jonsen".
Intrigued and captivated, Thomas, also known as Canto, dives headfirst into the history of this artisanal brand born in the 70s, shaped by a Norwegian passionate about the Californian lifestyle.
The prodigious illustrator, won over by the octopus's tentacular magic, decides to revive the forgotten brand. With all his creative genius, he reshapes the iconic logo, where the octopus's tentacles symbolize the breadth of the adventure.
Thus, JONSEN ISLAND rises from its ashes! Canto, with his discreet call to friend William W., unveils some prototype t-shirts and jerseys, highlighting the fascinating octopus. The first collections excite beachwear style enthusiasts, who see each tentacle as a symbol of freedom and creativity.
William, a passionate surfer, joins the adventure, bringing the very essence of surf culture to JONSEN ISLAND. His love for the waves and his experience help to shape the authenticity of the brand through his surf club in Var and the organization of sports events.
Since 2016, Canto embodies and enhances the spirit of Jonsen Island. Twice a year, he imagines, designs, and creates new products, mixing his history, memories, and travels into each creation. His workshop based in Marseille becomes the place where each new product comes to life, before becoming a harmonious collaboration with his partners, suppliers, manufacturers, and distributors.
The two Oliviers, essential companions on this journey, bring their unique expertise to the adventure. Olivier T., the maestro of collection production, meticulously orchestrates each step so that Canto's creations take shape in all their splendor. On the other side, Olivier E., a wizard of IT and accounting, ensures that the gears of JONSEN ISLAND run in perfect harmony.
